JFDI – Brains = Flearn









Yesterday at our Pollenizer weekly standup, I told a quick story of my epic JFDI Flearn over the past few days. It’s well worth a clearer retrospective.


  1. Last Monday ‘we’ set Clare Hallams weekly goal of getting 300 followers.
  2. To make sure she got there, but mainly as a prank, I decided to use Fiverr. The first offer that came up was 20,000 followers for $5. I paid it.
  3. Clare got 20,000 followers overnight and was understandably furious.
  4. I realised what a big mistake I had made.

I knew instantly why it was such a dumb thing to do and why Clare was so angry with me. I was devastated.

Much of my weekend was spent worrying about what I’d done and working on trying to fix it. Including 8 messages to the Fiverr service provider, posting an ad on Freelancers, speaking to a contractor I know and emailing Twitter.

From this, I’ve learned some big lessons.

If Stimulus equals idea then think else flearn

The most important lesson was that our ability to do good work is a factor of our influence over our decisions. If we purely respond, then we are not very influential. I had an idea and acted on it without thinking through the consequences.

What about JFDI?

JFDI is not acting without thought. It’s acting without fear. You have an idea, you quickly think through the intended consequences and consider any unintended consequences and then you act. You don’t wait till it’s perfect or risk free. But you certainly take a moment. If I had taken a minute, then it all would have been avoided.

Two quick questions I will now ask myself before JFDI’ing:

  1. Can this be easily undone? A JFDI tweet can be deleted. 20,000 followers aren’t as easy to fix.
  2. Does it personally impact anyone? The account was Clare’s private account. Something I had no right to JFDI with. I would have been insulted if someone did that to my account and that should have been my ‘check in’ test before acting.

Very luckily, the process was reversed and Clare’s account is back to normal. A huge thanks to Clare for being so understanding and helping me flearn.